Rezidor hotels joined Earth Hour 2015

30 Mar 2015

MainStoriesNew10_20150330.jpgRezidor, one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group, had 122 of their hotels join the thousands of households and businesses across the globe to celebrate Earth Hour 2015. Each year hotels turn off their non-essential lights and other electrical appliances for one hour to raise awareness of the need to take action on climate change.

The Rezidor properties used Earth Hour - an environmental initiative supported by the World Wildlife Fund (WWF) - as an opportunity to engage guests, employees and business partners in their pursue for energy savings by organising fun activities. Several hotels organised romantic candle light dinners, featuring special Earth Hour cocktails and Earth Hour menus.

"Our hotels and their teams were very motivated to participate in Earth Hour. It is exciting to engage guests in energy savings in an original and fun manner. The Earth Hour message aligns perfectly with Think Planet, Rezidor's ambitious energy saving initiative targeting a 25% consumption reduction in 5 years," said Inge Huijbrechts, VP Responsible Business.

All eleven Radisson Blu and Park Inn by Radisson hotels in the United Arab Emirates participated in an event organised by the Dubai Government. The LED lighting of their Think Planet stand was powered exclusively by a bicycle. The team invited by-passers to cycle and challenged them to guess the amount of kilometres needed to keep the stand lit throughout the event.

In Antwerp/Belgium, guests staying at the Radisson Blu Astrid Hotel and the Park Inn by Radisson Antwerp had the chance to attend an unplugged concert by Sean Dhondt, a famous TV presenter and member of a rock band.

The Park Inn by Radisson Cape Town Foreshore in South Africa invited guests and employees to leave their special Earth Hour messages and wishes on their Earth Hour wall.

In Turkey, the Radisson Blu Resort & Spa, Cesme, had the luminous idea to organise a Flash Mob with employees wearing glowing accessories. Whilst the Radisson Blu Arlandia in Stockholm/Sweden organised an Instagram competition where the best photo taken in the bar during Earth Hour and posted on Instagram with #earthhour #bluarlandia won an overnight stay in one of their airport hotels.

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About The Rezidor Hotel Group:
The Rezidor Hotel Group is one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of 430+ hotels in operation and under development with 95,600+ rooms in 73 countries.

Rezidor operates the core brands Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa (EMEA),along with the Club Carlson loyalty programme for frequent hotel guests. In early 2014 and together with Carlson, Rezidor has launched the new brands Radisson Red (lifestyle select) and Quorvus Collection (luxury). Rezidor has an industry-leading Responsible Business Programme and was awarded one the World's Most Ethical Companies by the US think tank Ethisphere.

In November 2006, Rezidor was listed on the Nasdaq Stockholm, Sweden. Carlson, a privately held global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.

The corporate support office of The Rezidor Hotel Group is based in Brussels, Belgium.
www.rezidor.com

 

About Rezidor's Responsible Business programme
Rezidor's ambitious and award-winning Responsible Business programme dates back to 1989. The programme's three core areas ensure that we care for our guests, our people and our planet and act in an ethical way: Think Planet: minimising our environmental footprint; Think People: taking care of the health and safety of guests and employees; and Think Together: community action and business ethics.

Innovative offerings like Meetings Minus Carbon by Club Carlson for Meeting Planners allow our clients to have a responsible stay in all Rezidor hotels across Europe, the Middle East & Africa.

Rezidor has received numerous awards and accolades for being an innovative leader in sustainability practices, responsible business, and its safety and security programme. More than 70% of our hotels across EMEA are already eco-labelled, and we are committed to rising to 100% by end of 2015. Since 2010, the group has been named one of the Most Ethical Companies Worldwide (by Ethisphere Institute).

In 2014, the group's CEO also announced the company's focus on developing more women in leadership position, as part of its employee value proposition (Our Promise). The group aims to have 30% of its senior leadership position taken up by women, by end of 2015.

For more on Rezidor's Responsible Business, visit www.responsiblebusiness.rezidor.com.

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For more information, please contact
Inge Huijbrechts, Vice President Responsible Business
inge.huijbrechts@carlsonrezidor.com

Renu Snehi, Senior Director PR, Brand & Marketing Communication
renu.snehi@carlsonrezidor.com